Aspercreme
Aspercreme x Spinal Tap II
Fresh off the heels of the launch of our new brand platform, “Act Your Age,” came an opportunity with a perfect messaging match: the release of Spinal Tap II, the sequel to the cult classic This is Spinal Tap.
Aspercreme defies pain’s power so you can defy aging’s stereotypes 🤝 Spinal Tap II: the story of long-retired rock stars defying aging’s stereotypes. Enter: The Relief Rider.
Press
“Aspercreme and Spinal Tap II Join Forces to Prove Pain Can’t Stop Rock.”
Engagement 33% above benchmark
“In The Relief Rider, [...] the fictional rock band reveal during an interview that the ointment is part of the band’s list of pre-show requirements, leading to further revelations before the final glorious announcement that Spinal Tap II: The End Continues is releasing in theaters on September 12. (Shout-out to the designer for the callback in the title art … chef’s kiss.)”
Results
+6% base sales
Client: Opella/Aspercreme. Agency: The Martin Agency. CCO: Jerry Hoak. GCD: Neel Williams. CD: Graham Davis, Deric Nance. EP: Ann Parker. Producer: Arielle Blias. Sr PM: Natalie Meyer. VP, Group Account Director: Lindsey Netto. Account Director: Malory Carberry. Account Supervisor: Jessica Lockwood. Account Executive: Roshawn Morton. Group Strategy Director: Nitin Dua. Strategy Director: Caroline Moyer-Kardos. Head of Comms Planning: Becca Grimes. Sr. Comms Planner: Shneur Silverstein.
“Forget Champagne, Spinal Tap Needs Aspercreme.”