Aspercreme
Aspercreme x Tom Cillo
When Aspercreme discovered 58-year-old Tom Cillo was playing college football, we immediately made him the face of our brand and signed him to a historic NIL deal. This launched a season-long, integrated campaign: “58 Years. 0 Quit.”
From social to PR to traditional media and on the ground fan engagement, Tom became the embodiment of our brand’s ethos: Act Your Age.
$12M in earned media value
Results
11.41% sales spike
Client: Opella/Aspercreme. Agency: The Martin Agency. CCO: Jerry Hoak. GCD: Neel Williams. CD: Graham Davis. EP: Ann Parker. Sr PM: Natalie Meyer. VP, Group Account Director: Lindsey Netto. Account Director: Malory Carberry. Account Supervisor: Jessica Lockwood. Account Executive: Roshawn Morton. Group Strategy Director: Nitin Dua. Strategy Director: Caroline Moyer-Kardos. Head of Comms Planning: Becca Grimes. Sr. Comms Planner: Shneur Silverstein. Director, Cultural Impact Lab: Sydney Schmidt. Associate Director, Cultural Impact Lab: Mariah Harris.